To develop the communications strategy for UBC’s International Recruitment initiative, I led the concepting for the website, defining the overall user experience through information architecture, video production and content strategy. I created the IA design and wrote all content including a 40-page print brochure, collateral package and website copy.
The project also included a series of videos aimed at bringing the UBC experience to life; I produced the series, conducted interviews and oversaw post-production.
agency: Tribal DDB | client: UBC
experience design, information architecture, copywriting, video, education