Bodog Fight’s live pay-per-view event between Fedor Emelianenko and Matt Lindland was promoted through an event website featuring fighter stats, videos and a contest to win a Bodog party package. I oversaw the strategy and creative direction for the site, which was designed and built by Engine Digital. The site won Bronze in the Digital Marketing Awards.
agencies: Riptown, Engine Digital | client: Bodog Fight – Fedor Emelianenko vs. Matt Lindland
creative direction, entertainment, mma