Content strategy

The content strategy for the TELUS Partner Solutions redesign was focussed on bringing more content to the user through the home page, main pages and sidebar drivers. I created a Content Matrix that reflected the macro view of all pages on the site, a Content Strategy Document that defined the individual content elements on every page, and detailed Copy Decks that were provided to the client (who provided final copy).

agency: Engine Digital | client: TELUS

content strategy, telecommunications