E-marketing strategy

As E-Marketing Strategist for the TELUS Home Networking campaign, I led the creative team in brainstorming the product’s benefits and key messaging, and ensured all creative supported the campaign’s objectives of communicating the freedom of wireless networking.

The campaign featured three creative treatments: '‘Family Size’', '‘Missing Link’' and '‘Where Do You Like To Do It?’'.

agency & client: TELUS

e-marketing strategy, advertising, telecommunications