Creative direction

At Blast Radius, much of my work as Associate Creative Director was focussed on new business development through storytelling. To land the Jenny Craig account, I developed an '‘Imagine This’' scenario which was intended to illustrate how user-centered thinking can drive a better understanding of the customer, and therefore a more successful business. The pitch resulted in a multi-year redesign of the Jenny Craig website.

agency: Blast Radius | client: Jenny Craig

creative direction

jennycraig.com/