Ten-episode reality TV series airing on the Fuse network, in which indie bands competed for a one-million dollar contract with Bodog Music. The site featured a wealth of web-only content, including a ''Road Diaries'' blog with video and text posts created by the bands themselves that generated more traffic than all other sections combined. I worked directly with the show's executive producers to pitch the overall site concept, and successfully secured a field producer for the shoot who was exclusively dedicated to collecting content for the site.
